WeLCOME TO THE FATHER HOOD.
The new destination for Australian dads. And we are long overdue. Finally, there is a media brand to help fathers navigate through the hot mess of having kids to a place where they're living their very best lives as men. We are for dads, by dads.
We believe that becoming a father is the greatest opportunity a man can get. To be better than he's ever been before; stronger, wiser, more driven and more compassionate. And we know that the word “dad”, spoken by your child, is the sweetest sound you will ever hear.
The Father Hood didn’t exist when we became dads, but it’s now there for you. It has everything you need, daily. A laugh. A shoulder. An effective technique for getting a house full of toddlers to go the f*ck to sleep.
We get it. Fatherhood changes you. Fatherhood changes everything. The problem is the portrayal of dads hasn’t changed with the rest of the world. There is no modern father in the media that we like - the couch-potato, the sap, the buffoon. We’re coming for you, Daddy Pig. Your time is up.
We are here to showcase men as fathers who are doing it their way and doing it well. There are times we’re kicking goals, there are times we need to have each other’s backs. This is the place.